Meet Sarah Shebaya
Mastering the Fine Art of Etiquette & Protocol
With a decade of experience, Sarah Shebaya stands as a beacon of expertise in corporate protocol and etiquette, guiding leaders and organizations across the globe in the nuances of cross-cultural interactions and professional decorum.
Sarah P. Shebaya: A Global Expert in Etiquette and Protocol
Her academic pursuits have transitioned into her professional life, allowing her to serve as a part-time academic and a trusted coach for executives and government officials across the Middle East and Asia Pacific. Sarah’s profound impact is evident in her roles at high-profile summits, including The World Summit of Innovation and Entrepreneurship at the UN General Assembly, and her influential presentations at numerous international conferences.
Born and raised in Australia, Sarah spends much of her time living and working in the Middle East, Europe and Asia. This has allowed her to bring a unique sought-after global perspective to her work, enriching her consultancy services and empowering her clients with unparalleled etiquette and protocol insights.
Explore My Services
International Protocol
Luxury Retail Etiquette
Service Staff Training
Events Management
Business Protocol & Etiquette Training
Enhance your professional skills to stand out and impress in the business world.
Cross-Cultural Business Management
Navigate global business environments with confidence and cultural intelligence.
Etiquette Consultancy
From dining etiquette to posture, master the art of polished and confident conduct.
Recognitions
Earning the title of Certified Protocol Professional (CPP), the highest professional designation in the field of Protocol, Sarah was the first person in the Middle East to accomplish this.
Sarah was selected by the International Finance Corporation (IFC), a member of the World Bank Group to become one of the first Certified Mediator in the Middle East for business disputes, encouraging alternative methods to litigation.
Won multiple public speaking distinctions and competitions in Toastmasters and national speech contests.
Successfully trained and led students to participate in, and win, HORECA competitions – the hospitality and foodservice industry’s most notable meeting space, for three consecutive years.
Guided private sector clients in Japan and China to navigate the cross-cultural world of business through coaching, consulting and training, resulting in an increase in profit margins, due to companies’ abilities to set up and successfully run their businesses abroad in new markets.
Appointed as special advisor in protocol affairs for international non-profits in Europe and modernising countries of the Arab world.
Recommendatations
Sarah is a skilled people person, who has demonstrated strong cross-cultural understanding and is highly qualified in her field. Her knowledge of protocol, etiquette and managing across cultures has proven to be an asset when dealing with our Asian and Arab clients. She is a leader, who is flexible, charismatic, well-spoken and diplomatic. She is good natured and a delight to work with.
Bernard Ziade
Sarah's boundless energy, knowledge, and ambition make her my trusted source of information and motivation. I can always depend on Sarah for ideas, advice, or an enriching exchange of conversation across many topics.
Rami Salamé
Sarah Shebaya is an exceptional Protocol and Etiquette Specialist and Cross-Cultural Management Coach and Consultant, with extensive experience working with governments, businesses, and individuals globally. Her expertise in handling VIPs, logistics, and all etiquette & protocol related aspects at our international summits, combined with her certifications and education in Political Studies, Psychology, and French Etiquette, make her an invaluable asset. Sarah’s innovative approach to mediation, recognized by the International Finance Corporation, and her ability to coach executives and officials worldwide, highlight her unique skill set and dedication to excellence. I am proud to have had the opportunity to work with her.
Tania Tavoukjian
Sarah is a talented and dedicated professional with a deep understanding of the role that culture plays in business interactions. I have worked with her and have witnessed her endeavors to educate and train people in improving their skills and becoming effective leaders, while working across various cultural environments. With her experience and knowledge, Sarah is capable to support from C-suite level executives, through sales teams, to factory-level operational staff, navigating across the challenges to better communicate and achieve results, when interacting across borders and with people from diverse cultures, regions, or backgrounds around the world. I am pleased to strongly recommend Sarah to consult, help and advise companies and businesses seeking to succeed in reaching out to new customers and in opening operations into challenging and culturally diverse markets.
Nelson Izquierdo
Senior Operations Leader, Renewable Energy Projects
Baria Daye
Social Development Specialist, World Bank